I'm Sarang Ananda Rao

Data Scientist and Analytics Consultant, MBA from UC

Business+Art+Tech, Traveler, Chess player.

Hello, My Name is Sarang.

Sarang Ananda Rao, Computer Science Engineer, MBA - University of Cincinnati
Analytics Expert, Customer Insights, Data Wrangler, Tier-A Decision Scientist

I solve complex business analytics problems ranging from campaign measurement for holiday analysis to identifying at what eye-level a product must be placed in a product assortment. I specialize in generating insights from terabytes of data. As a tech evangelist, I engineered the use of data visualizations using D3 JS, Tableau and Greenplum Database system for a Fortune 20 company. I have worn various hats including programmer, business analyst, decision scientist, consultant, data visualization specialist and big data analytics leader. My area of interest is the science and the art of decision making and how I can use data to drive the decisions.
I currently lead the analytics consulting wing at DataZymes Inc, where I use analytics to facilitate data driven decision making. I previously led teams @Mu Sigma Analytics from 2012-15, and I was part of the team that helped grow my account 2.5x in revenue. My passion in business+technology also helped me start Musicperk.com in 2011, an online platform for the music industry, where we have published 1000+ articles, recognized 200+ music artists from 30+ countries.

Contact Details

  • Sarang Ananda Rao
  • University of Cincinnati
  • +1 (513) 884 2140
  • anandasg@mail.uc.edu
  • www.sarangab.com

My Latest Work

I'm looking to expand my portfolio while I'm on top and while I'm young.

Multiple Linear Regression Analysis

Decile Ranking Algorithm and Markowitz Model

Reducing Inefficiencies in Financial Markets

ACG Cup 2016

Portfolio Optimization

Auction Analysis from Kaggle


What I'm Doing

I love what I do. I take great pride in what I do. And I can't do something halfway, three-quarters, nine-tenths. If I'm going to do something, I go all the way.

Descriptive Analytics

Probability Distributions, Data Modeling, Sampling, EDA, Hypothesis Testing, Test/control analysis, Heat Maps.

Predictive Analytics

Linear Regression, Forecasting, Propensity Modeling, Monte Carlo Simulation, Logistic Regression.

Prescriptive Analytics

Optimization (Linear, Integer, Non-Linear), Cluster Analysis, Sensitivity Analysis.

Financial Modeling

DCF, Markowitz Model, Porfolio Optimization, Market Approach, Transaction Approach, Jensen’s Alpha, Risk Analysis.


SAS, R, SQL, VBA, Python.

Data Visualization

Tableau, HTML.

My Resume

If you call failures experiments, you can put them in your resume and claim them as achievements.

My Education
2008 - 2016

2015 - 2016

MBA - University of Cincinnati

Focus in Analytics and Finance
GPA 3.9/4
100% Graduate Incentive Scholarship

ACTIVITIES: Vice President, International Business Club.

2008 - 2012

Bachelors in CS Engineering - Anna University

Major in Computer Science.

ACTIVITIES: E-Leader at Entrepreneurship Development Cell

Work Experience
2009 - Now

2017 - Now

Analytics Lead - DataZymes

2016 - 2016

Graduate Assistant, Analytics - Office of Institutional Research, University of Cincinnati

- Engineered use of data to improve student retention, scholarship allocation, employment, graduation rate
- Institutionalized data analytics and reporting for world university rankings for 8+ major publications
- Interacted with key stakeholders, enhanced automation, generated insights to drive decisions
- Use analytics to visualize institutional data and understand what metrics influence college rankings

2012 - 2015

Senior Analytics Consultant/Decision Scientist - Mu Sigma Inc.

Walmart, Global Customer Insights and Analytics:
- Led a cross-functional team of designers, developers and analysts to develop, launch and manage a $1.2M analytical framework project for private brands
- Formulated a strategy to tap $4 Billion market opportunity in private brands
- Analyzed the impact of sales tax on Back-to-school sales (insights presented to US State Government)
- Developed customer propensity model that accurately targets 78% of potential campaign shoppers
- Client interaction (middle and senior management level - VPs, Senior Directors, Directors)
- Orchestrated ad-hoc projects in marketing, merchandising, assortment and pricing

- Analyzed the impact of weather on football teams and how it affected their performance
- Mentored new employees in SQL, SAS and the Art of Problem Solving

2011 - Present

Founder and Executive Editor - Musicperk.com

- Led the pre-sales team and developed business with music companies in five countries
- Raised seed money, devised business plan, hired and managed a staff of 12
- Published over 1000 articles and featured over 200 emerging artists from 30 countries
- Scaled the platform to over 15,000 hits every month to become one of the top 200 blogs in music

2009 - 2012

Brand Management Intern - Twenty19.com

- Managing the brand of India’s largest internship portal among students in Campuses
- Best Campus Ambassador award competing against students from 500+ Indian universities
- Give recommendations on new features, bug fixes in the portal


The accolades, just like the scrapes and bruises, fade in the end, and all you're left with is your ambition.

University of Cincinnati 100% Graduate Incentive Scholarship 2015-16

Excellence in academics and services rendered

ACG Cup 2016

Top 4 Team

Global Student Entrepreneurship Awards India 2012

Finalist - Regional Level

GSGA Chess Tournament Champion 2016

Won UC’s Chess Tournament in March 2016

My Travel

“The most beautiful in the world is, of course, the world itself.” -Wallace Stevens

Contact Me

Have a project you'd like to discuss?


Sarang Ananda Rao